BOOT BOP™ ISN'T JUST FOR BOOTS ANYMORE

Deerfield, IL – For ‘tweens and teens, having a wardrobe that meets today’s fashion trends while also making an original personal statement is critical - especially in the summer! This spring, Boot Bop™ will be launching a new line of Boot Bop™ Necklaces and Zipper Pulls that add more fun to accessorizing and are perfect for sharing and trading with new and long-time friends.

Boot Bop Necklaces feature colorful suede cords that can be tied back at various lengths to create either a loose necklace or a choker style. The lightweight design also allows 'tweens and teens the option to layer three or more to make a dramatic statement. Boot Bops Necklaces will be available beginning in May 2008 for $12.00 (MSRP).

With numerous bags, purses, duffle bags, and backpacks moving back and forth between summer camp, friends' homes, the mall,. movies, the park, and everywhere else, Boot Bop Zipper Pulls are the perfect addition to help personalize your belongings and tell them apart from everyone else's. Boot Bop Zipper Pulls will be available beginning May 2008 for $5.00 (MSRP).

It’s hip to Boot Bop!

Boot Bops and new Boot Bop Accessories are available at specialty retailers as well as through www.bootbop.com.

About Boot Bop, LLC:

Boot Bop, LLC was created by busy moms, Alyssa Glantz and Kathy Lazar, while watching their sons’ basketball game.  They noticed practically everyone watching the game, moms and kids alike, were wearing shearling boots.  Glantz and Lazar thought adding some funky pins would help individualize them to each person’s personality or hobbies.  With that, Boot Bop™ was born!  Boot Bop™ pins are lead-free, made in the USA and meet or exceed all federal and state regulations established in recent years to limit lead content in jewelry sold in the United States.    For more information or to order Boot Bops please visit www.bootbop.com or e-mail info@bootbop.com .

For more information, high resolutions images, or to request a media sample for review, please contact Productivity PR at (800) 321-4928 or e-mail info@productivitypr.com