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JUICY GIFTS FOR HEALTH-CONSCIOUS FAMILIES

Metrokane’s L-Press Citrus Juicer and Mighty OJ
Promise a Healthy Holiday Season 

 

New York, NY Year after year, the holiday season brings temptations of gift baskets filled with rich chocolates, cookies, cakes and decadent foods that manage to find their way under the tree and onto our hips.  This year, instead of teasing the “sweet food-challenged” with hard to resist calorie-filled goodies this season, why not give a gift that will help your loved ones get a head start on their New Year’s resolution?  Metrokane, the manufacturer of the Mighty OJ, the world’s largest selling mechanical juicer, and the L-Press Citrus Juicer, is making it easier than ever for anyone to enjoy juicy sweet treats while also encouraging a healthy lifestyle.

“Compared to pasteurized orange juice that you might buy at the market, fresh OJ has 50% more vitamin C and 250% more beta carotene which can boost the immune system and protect us from a host of illnesses that peak in the winter months,’’ says Riki Kane president of Metrokane.  “What could be better than giving a gift this holiday season that encourages our friends and families to start the New Year off right?  We created the Mighty OJ and L-Press Citrus Juicers so that anyone can enjoy the fresh flavor and benefits of fresh-squeezed citrus juices in their own home with little or no effort.” 

Metrokane’s L-Press is the first new manual juicer design in more than a decade and represents a new shape in citrus juicers. Featured at the Museum of Modern Art and named for its distinctive L-shaped profile, the L-Press Citrus Juicer boasts an exclusive Metal-Flex design that extracts more juice from oranges, lemons, tangerines and grapefruit with less effort.  Standing 16 inches high and weighing 7 ½ lbs, the L-Press’ sculptured design ingeniously combines art and function, making a dramatic statement on any kitchen counter or bar.  It also features a stainless-steel pouring pitcher, sturdy curved body, large stainless-steel cone and funnel to separate seeds from juice, a powerful rack and pinion gear system, and an innovative lever handle that turns in a 500-degree arc to create up to 1000-pounds of pressure.  The L-Press Citrus Juicer’s spring action handle snaps back automatically and a rubberized grip keeps it stable and secure. 

The Mighty OJ’s museum quality 1950’s retro design and chrome finish brings back memories of when life was simpler and food was almost always fresh. Only 7 ½ inches high and weighing 4 ½ lbs, the Mighty OJ is smartly designed to complement any kitchen décor or can be conveniently stored in a cabinet when not being used.   Featuring a polished chrome metal finish, a stainless steel cone and funnel to filter pulp and seeds, and a powerful rack-and-pinion gear system, the Mighty OJ leverages up to 800 lbs of pressure for an easy squeeze of medium/small oranges and smaller citrus, like lemons and limes.   The Mighty OJ’s one hand operation puts a squeeze on electric juicers and also makes clean-up a breeze.


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“This year, don’t focus on fighting temptations,” continues Kane.  “Give a gift that will jumpstart everyone’s New Year’s resolution.”

The Chrome Mighty OJ is available for $50.00 MSRP at Crate and Barrel, Sur La Table and fine retailers nationwide.  Metrokane’s L-Press Citrus Juicer can be found at Sur La Table, MOMA and specialty retailers for $100.00 MSRP.  Please visit www.metrokane.com to find a retailer near you.

About Metrokane

Metrokane designs housewares products that are unique and proprietary with broad consumer appeal. We never offer so-called "commodity merchandise" -- products that are virtually interchangeable with those of other companies. We provide our retailer customers with high-visibility, promotional products that build traffic and generate "plus business." So in a nutshell, our purpose is to grow our business by growing the business of the retailers we sell to.  For more information about Metrokane, please visit www.metrokane.com or call 212.759.6262