Consumer Press Releases

Anaheim, CA – TRIBEST® is slicing its way into kitchens with CHOISONS™ Ceramic Cutlery – a sleek new line of ceramic knives that bring ease to food preparation.  Ideal for quick carving, slicing, mincing, dicing and chopping, CHOISONS™ ceramic knives are second in hardness to diamonds, light weight, perfectly balanced, rust and stain resistant, and can hold its edge for months or years without sharpening.  They also feature a solid plastic handle for durability and are seven to 10 times as hard as steel, making them far more wear-resistant and less susceptible to corrosion from household cleaners and acidic fruits.

 CHOISONS™ ceramic blades are made of natural materials, and unlike steel blades, are resistant to corrosive materials like juices and salts. They do not affect the taste, smell, or appearance of food. Ceramics’ non-reactive quality keeps food from showing the effects of oxidation as quickly in comparison to steel knives. Slice through an apple and see how much longer it takes for the fruit to turn brown and how it doesn’t carry a metallic taste. Foods stay looking and tasting fresher longer.

 About 25% thicker than other ceramic knives, CHOISONS™ are more durable and are perfect for heavy-duty cutting through hard-crusted breads, while still slicing effortlessly through fruits and vegetables.

 TRIBEST®’s CHOISONS™ Ceramic Knives are now available in two collections: Original Series and Precision Series.

 CHOISONS™ Original Series knives feature blades made of zirconium oxide and are available in a beautiful white finish.  These knives are lightweight and easy to handle, providing less stress on hands, wrists, and forearms than traditional stainless steel knives.  

Excellence lies with the CHOISONS Precision Series knives, which are made of high quality zirconium carbide.  The blades are forged with more heat and pressure to create an ultra-hard blade in an anthracite color, and are even more durable than other ceramic knives for an extra professional quality.

 “We are excited to be expanding our line of housewares products by introducing CHOISONS™ Ceramic Cutlery because consumers want products that will make it easier to prepare meals,” explains TRIBEST® Corp. President Jae Choi. “These ceramic knives are lightweight and enable effortless slicing and dicing.”

CHOISONS™ Ceramic Cutlery Original Series:

·         5” Utility Knife MSRP $59.95

·         6” Chef’s Knife MSRP $69.95

·         6” Serrated Knife MSRP $69.95

 CHOISONS™ Ceramic Cutlery Precision Series:

·         5” Utility Knife MSRP $69.95

·         6” Chef’s Knife MSRP $89.95

 TRIBEST® CHOISONS™ Ceramic Cutlery are now available on Amazon.com and at select kitchen specialty stores. For more information, please visit www.tribest.com.

 About TRIBEST® Corporation:

Tribest® Corporation is a leading designer, OEM manufacturer and marketer of a broad range of branded, high quality small appliances for healthy lifestyles.  Its products highlight innovative technology and combine this expertise with affordability to provide consumers with effective products. Tribest® specializes in the Juice Extractor, Grain Mill, Blender and Sprouter business and continues to encourage the health and well-being of its customers. For additional information about the CHOISONS™ Ceramic Cutlery or other fine healthy lifestyle products from Tribest® Corporation visit www.tribest.com or call (888) 254-7336.