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Eden Advertising & Interactive
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North York Chevrolet Corvette Announces Enhanced Online Experience with New Website from Eden Advertising & Interactive
Thornhill, Ontario – Whether you are buying a new car or fixing your current one, dealing with a dealership can be a very overwhelming experience for any car owner. North York Chevrolet Corvette is dedicated to providing the best service to their customers while also making the experience both simple and enjoyable. In order to enhance their ability to better serve their clientele, North York Chevrolet Corvette enlisted the help of Eden Advertising & Interactive to redesign their website, www.northyorkchev.com, with new features that will improve and enhance the way their clients buy, maintain and build a relationship with their dealership and community.
The redesigned site showcases each department and service independently, which allows visitors to easily navigate between departments. The New Vehicles Showroom section allows prospective clients and loyal customers to search through a variety of vehicles; each vehicle has a micro-site, which allows viewers to learn more information about the selected vehicle, including exterior and interior features, up-to-date prices, and deals. For the services section, Eden Advertising & Interactive integrated an online appointment interface to make service booking quick, easy and stress free for customers.
Eden Advertising & Interactive also implemented a Search Engine Marketing campaign using a combination of PPC (pay per click) and SEO (search engine optimization) to attract new customers and generate more targeted traffic for the site. The overall goal of the Search Engine Marketing campaign was to generate targeted leads to each North York Chevrolet department of online visitors who are actively searching for vehicles, products or services related to Chevrolet in the dealer’s geographical area or surrounding vicinity. The results of the campaign are proving to be positive with over 2/3 of last month’s web site visits being generated from Google Searches, not including traffic coming from other Search Engines including Yahoo!,and Bing.
For North York Chevrolet Corvette it’s not just about selling cars, it’s about building a relationship. They believe success is measured if they keep customers over the long haul, not just if they sell a car. North York Chevrolet Corvette’s commitment to building stronger relationships with their customers, and the community as a whole was the inspiration behind their online community awareness page. This feature allows customers to view their many sponsorships and charitable affiliations. Eden Advertising & Interactive also helped the dealership and service department better connect with their patrons by building a social networking marketing campaign with the use of social media sites such as facebook.com, youtube.com and twitter.com.
"Working with Eden has been a pleasure. They are extremely knowledgeable and professional in their field. They show real attention and care to fulfilling their client’s needs. Our relationship with them has been extremely beneficial" says Jim VanDusen, General Manager of North York Chevrolet.
About North York Chevrolet Corvette
North York Chevrolet Corvette has been proudly serving the greater Toronto community for more than 40 years. The NewRoads Automotive Group has a long history in the automotive industry starting with North York Chevrolet, which has been owned and operated by the Croxon family since 1968. With the addition of 4 dealerships, the NewRoads Automotive Group was formed and includes NewRoads Kia (Richmond Hill), Open Road BMW, Kia of Newmarket and Richmond Hill Subaru. Having served their local communities over the years, they have come to realize that their success has been more than just selling and servicing vehicles, but having happy and motivated employees. http://www.northyorkchev.com/
About Eden Advertising & Interactive
Eden is a Toronto-based advertising and interactive agency that specializes in designing and developing effective, lead-generating marketing solutions across all media. Through their technological and creative expertise, they ensure clients meet their branding and growth objectives. For more information on EDEN, please visit: http://www.edenadvertising.com
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