Introducing Becoming BabyTM, a New Approach to Infant Skincare Developed by a Pediatrician Mother
What your baby’s skin needs, and nothing else!
San Francisco, CA - Essential Care. Pure And Simple. Developed by a pediatrician mother, Becoming Baby’s philosophy is simple: No unnecessary ingredients. No harsh chemicals. No fragrances. Just the essentials for clean, healthy skin.
Created by pediatrician Dr. Lisa Kessler, Becoming Baby skincare is based on the belief that healthy skin is a baby’s first line of defense against irritants and infection. Dr. Kessler, a mother of two young children, noticed that many products that claimed to be ‘made for babies’ contained unnecessary additives, chemicals, botanicals and scents, which could potentially irritate or sensitize immature skin.
“Becoming Baby was born from the need for infant skincare products I could confidently recommend to my patients and use on my own children,” says Dr. Lisa Kessler, founder of Becoming Baby. “The entire Becoming Baby line was formulated with the delicate skin of newborns and extra-sensitive babies in mind.”
The Becoming Baby skincare line is hypoallergenic and clinically tested. All the products are made with the highest quality natural and plant-derived ingredients, such as sunflower oil, which clinical research has shown to be protective for newborn skin. Becoming Baby takes a minimalist approach to infant skincare with the goal of avoiding potential skin irritants and reducing unnecessary exposures by not containing extra botanicals, extracts, fragrances or aromatherapy. The products are also absent of common childhood allergens such as nut oils, wheat, dairy, soy and oats. For safety, they utilize a proprietary food-grade preservative system with no parabens, phenoxyethanol, formaldehyde-donors or sodium benzoate. They contain no phthalates, PEGs, petrochemicals or silicone. Packaging is BPA-free, non-leaching and recyclable.
Becoming Baby debuts with a line of five essential care products specially formulated to meet the everyday needs of infant skin:
Gentle Foaming Baby Wash is an all-in-one plant-based cleanser for healthy skin, scalp and hair that is sulfate-free and mild enough for baby’s first bath. Simple Soothing Baby Lotion keeps baby soft and smooth while also supporting skin’s natural immunity. Diaper Care Comfort Cream protects baby’s bottom naturally, with a therapeutic blend of ingredients that condition tender skin and keep out wetness and soiling. Petroleum-free Jelly Balm is an all-natural healing ointment for soothing chapped lips and cheeks, baby eczema, dry patches, and is great for diaper care. Baby Nourishing Body Oil uses research-proven sunflower oil to protect and nurture baby’s skin, and is ideal for both infant massage and routine baby care.
For more information about the Becoming Baby line of products and environmental health for children, please visit: www.becomingbabyskincare.com
Becoming Baby
Becoming Baby was developed by Dr. Lisa Kessler, a board-certified pediatrician with a background in public health and two young children of her own. Becoming Baby products are formulated to be natural, gentle and safe for babies. Becoming Baby is committed to promoting children’s environmental health awareness for parents, caretakers and children’s health providers. http://www.becomingbabyskincare.com/
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